Episode Transcript
This episode of the Matt report is brought to you by mal care. Learn
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for supporting the show [00:00:56] Matt: This episode of the Matt
report is brought to you by lockdown SEO, you can find it at
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At lock with an E lockdown seo.com. [00:02:02] Welcome back to
another episode of the Maryport podcast. This is a topic that we’re
going to talk about today. It’s called something. I call founder
marketing. Uh, my friends, Brian castle and Jordan Goll recently
talked about this on their podcasts. They’re both hiring. For this
media creator role. [00:02:19] And I guess it’s going to come in
many forms. Uh, and fashions. This is something that I do here at my
day job at Casos where I create the podcast. I do the YouTube
channel. I do some marketing stuff generally is about creating this
content. To help. Not only promote, uh, the Castle’s product and the
brand. [00:02:38] But to know where the synergies needed to create.
You know, sales. Um, onboarding product enhancements, support
enhancements, building out community. It’s not just do a podcast.
Get listeners get downloads, that kind of thing. Or do a YouTube
create a YouTube video. And try to get likes and views and
subscribers, although. [00:03:03] It does contain the sum of those
many pieces. This founder marketing thing or this creator It’s a bit
of a unicorn. If, if I pat myself on the back just a little bit,
it’s a bit of a unicorn. Because when you’re hiring for this role,
As Brian and Jordan, uh, find themselves in. The challenge is to
find somebody who can, can understand. [00:03:25] The business and
the opportunity in the market and the customers. Just like the
founder. So, this is where I get the founder marketing title from
it. Maybe could be ironed out a little bit more, you know, into
something else or a little bit something more direct that you could
put into a job listing. But the way I see it is as you have to.
[00:03:44] Feel like the founder and know the market and the product
and the customer, like the founder in order to create the content
that attracts. And the customers to it. Otherwise you’re just
telling somebody to go create this piece of content and they can
shoehorn it. Right. And they people do it all the time. People
outsource this to agencies and there’s nothing wrong with it.
[00:04:04] But it’s very much from a. A strategic standpoint. Uh,
almost utilitarian, I guess, where you make a top 10 list or, you
know, do a tutorial or a how to, or comparison piece of content,
which can be researched. And understood at that capacity, but the
emotional side of it is, is very hard to fine tune. [00:04:28] So on
bootstrap web, where Jordan and Brian host their podcast, uh, I’ve
had both of them on the show before countless times. They started
talking about this journey of hiring this media creator person. So
number one, if that’s you check out that episode, it’ll be in the
show notes. And reach out to either Brian and Jordan for a potential
role. It’s going to be kind of interesting to see them.
