Episode 269

June 21, 2021

20:23

Founder marketing: Hiring a media creator

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Matt Report for WordPress, SaaS, and No-Code business
Matt Report for WordPress, SaaS, and No-Code business
Founder marketing: Hiring a media creator
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Show Notes

The important role of an in-house media creator (or content creator) to a brand, especially in the software space, has been a topic weighing on my mind for a while.

In today’s episode, I break down a few clips from a recent episode of Bootstrapped Web, where hosts Brian & Joran discuss their challenge of filling this role.

I refer to this as Founder Marketing.

When a young company is hiring for this role, it’s a responsibility that can’t be left to the fundamental content creation tasks. A capable candidate must be able to channel their inner founder in order to create content that resonates across: sales, marketing, product, and support.

Someone that not only knows how to create a piece of content, but that also is as passionate for the business as they are the audience.

I’d love to hear your thoughts in the comments or engage with the following Twitter thread.

View Full Transcript

Episode Transcript

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Other Episodes

Episode 269

June 21, 2021

Founder marketing: Hiring a media creator

The important role of an in-house media creator (or content creator) to a brand, especially in the software space, has been a topic weighing on my mind for a while. In today’s episode, I break down a few clips from a recent episode of Bootstrapped Web, where hosts Brian & Joran discuss their challenge of filling this role. I refer to this as Founder Marketing. When a young company is hiring for this role, it’s a responsibility that can’t be left to the fundamental content creation tasks. A capable candidate must be able to channel their inner founder in order to create content that resonates across: sales, marketing, product, and support.

Play

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Episode 269

June 21, 2021

Founder marketing: Hiring a media creator

The important role of an in-house media creator (or content creator) to a brand, especially in the software space, has been a topic weighing on my mind for a while. In today’s episode, I break down a few clips from a recent episode of Bootstrapped Web, where hosts Brian & Joran discuss their challenge of filling this role. I refer to this as Founder Marketing. When a young company is hiring for this role, it’s a responsibility that can’t be left to the fundamental content creation tasks. A capable candidate must be able to channel their inner founder in order to create content that resonates across: sales, marketing, product, and support.

Play

27:45

Episode 269

June 21, 2021

Founder marketing: Hiring a media creator

The important role of an in-house media creator (or content creator) to a brand, especially in the software space, has been a topic weighing on my mind for a while. In today’s episode, I break down a few clips from a recent episode of Bootstrapped Web, where hosts Brian & Joran discuss their challenge of filling this role. I refer to this as Founder Marketing. When a young company is hiring for this role, it’s a responsibility that can’t be left to the fundamental content creation tasks. A capable candidate must be able to channel their inner founder in order to create content that resonates across: sales, marketing, product, and support.

Play

27:45